Our marketing team worked with local partners to make this event run smoothly and safely, but we also needed to create a variety of graphics and signage to present all of the info we needed to share. I started in my sketchbook, creating a visual language that would carry over through 60-foot banners, A-frame signage, and digital ads. I also shot and edited a 20 minute video podcast to help explain the event and set expectations. We spent days assembling and hanging signage, ending with hundreds of people visiting the dealership and thousands of eggs hunted. This was nothing I have ever worked on before.